Hi, I’m Michael Keenan, a freelance B2B Copywriter from New York.


There are thousands of copywriters around — many who can write. But little who understand how to write no-BS copy that gets results. I work with global brands and agencies to create content that establishes authority and drives sales. Because in the end, your business is all about the money, honey.


What I Do

Content Writing

Desire higher Google rankings and thought leadership? Let me write your articles, case stories, and site copy.


Solo business or animation studio? Look no further for explainer scripts and creative direction.

Direct response

From ad copy to email, I work across print and digital mediums to get your product noticed and phone ringin’.

Strategy & messaging

Discover and own your positioning with the same proven approach I´ve used for startups to Fortune 5000 companies.

Who I Do It With

Love working with Michael on content for Thought Merchants. He takes a practical, collaborative, and friendly approach to his craft. His patience to dive into more technical design and technology related topics is appreciated and has resulted in a number of good collaborations together.
— Steve Berry - Founder of Thought Merchants