What Is a B2B Writer? (+ Where to Find a Good One)

Updated: Sep 20

Summary:

  • A B2B writer is a professional writer who writes content for businesses that sell to other companies.

  • B2B writers differ from other writers in a few key ways, including understanding how B2B marketing works and being able to write for a target audience.

  • B2B writers are experts at creating content designed to generate leads and sales.

  • Hiring a B2B writer can be beneficial for businesses looking to attract more customers online.

Are you looking to hire a business-to-business (B2B) writer? Or maybe you're wondering what exactly a B2B writer is and what they do.


In this blog post, we'll take a look at what B2B writers are, what makes them different from other writers, and how you can go about finding a good one.


What is a B2B writer?


A B2B writer is a professional writer who writes content for businesses that sell to other companies. They do many different types of writing, including:

  • Case studies

  • White papers

  • Social media posts

  • Long-form articles

  • Ebooks

  • Landing page copy

  • Email marketing copy

B2B writers understand the needs of businesses and what type of content will appeal to them. They also have the skills to research and write about complex topics in a way that is easy for the average reader to understand.


If you are a business owner or marketing manager looking for someone to produce high-quality content for your company, then hiring a B2B writer is a great option.


Learn more: Content Writer Job Description (2022)


What makes B2B writing different?


B2B writers differ from other writers in a few key ways.

  • They understand how B2B marketing works. They know how to write for a target audience and understand how decision makers buy. They also have the skills to research and write about complex topics in a way that is easy for the average reader to understand.

  • B2B writers are experts at creating content designed to generate leads and sales. Content writers know how to use keywords and other digital marketing strategies to ensure that the right people see their articles.

  • B2B writers have a good understanding of search engine optimization (SEO). They can help your website appear as high as possible in search engine results pages. This can be beneficial for businesses looking to attract more customers online.

Finally, B2B writers often have experience working with both large and small businesses. Whether a freelance writer or full-time employee, they can provide high-quality content regardless of your budget.


Difference between B2B and B2C writers


When it comes to business writing, there are two main types of writers: B2B and B2C. Both types of writers have their own unique skills and strengths that can be beneficial for businesses.

  • B2B writers help businesses achieve specific goals. Their writing is often geared towards smaller, niche B2B companies. And because the buying process for B2B products is usually longer, B2B writers can help shorten the cycle.

  • B2C (business-to-consumer) writers focus on creating content that appeals to the general public. Their writing is usually more accessible and easier to understand. And because B2C products are typically purchased more quickly, B2C writers can help drive sales.

So, which type of writer is right for your business? It depends on your specific needs and goals. If you're not sure, consider working with a professional writing agency that can help you assess your needs and match you with the right writer for the job.


B2B writing helps people achieve a business goal


Business-to-business writing is all about helping people achieve a business goal. Whether it’s creating awareness for a new product, getting people to sign up for a free trial, or closing a deal, B2B writers need to be able to clearly articulate how their client’s offering can help solve a specific business problem.


That’s not to say that B2C writing isn’t also about solving problems – but the focus is usually more on the individual consumer and their needs, rather than on helping a business achieve its goals.


For example, a B2C writer might be tasked with creating an ad campaign that gets people to switch from one toothpaste brand to another. But a B2B writer might be asked to create a white paper that explains how a new CRM system can help sales teams close more deals.


So if you’re looking to hire a writer for your business, it’s important to first identify what kind of problem you need them to solve. Only then can you decide whether you need a B2B or B2C writer.


B2B writers produce content for smaller, niche target audiences


B2B writers usually produce content for smaller, more niche target audiences than B2C writers. This is because businesses often have more specific goals in mind when they're looking to hire a writer. For example, a business might want to hire a B2B writer to produce a white paper on a new product they're launching.


While B2C writers might also produce content for niche audiences, their focus is generally on solving individual consumer problems. So, for example, a B2C writer might produce an article on how to choose the right running shoes for people with flat feet.


The B2B buying process is longer. Writers can help shorten the buying cycle.


The B2B buying process is notoriously longer than the B2C buying process. B2B clients have to go through several decision-makers before a purchase can be made, whereas individual consumers can make a decision on their own.


However, this doesn't mean that businesses should give up on trying to shorten their buying cycle. In fact, writers can play a key role in helping businesses achieve this goal. By producing high-quality content that is targeted at each stage of the buyer's journey, writers can help businesses move buyers through the funnel more quickly.


For example, say a business is selling an enterprise SaaS solution. A writer could produce an article that covers the benefits of the software for businesses in the awareness stage.

Then, the writer could produce another article or infographic that addresses common objections that decision-makers might have about the software.


Finally, the writer could create a case study or white paper that demonstrates how the software has helped other businesses achieve their goals.


By providing buyers with the information they need at each stage of their journey, writers can help businesses shorten their buying cycles and close more deals.


How to find a good B2B writer


There are a few key things to keep in mind when searching for a good B2B content marketing writer.

  1. Look for someone who has experience writing for businesses in your industry. This will ensure that they understand the specific needs of your business.

  2. Ask other marketing friends and colleagues for referrals. Sometimes, the best freelance writing pros are found through word of mouth, not always online.

  3. Check out their portfolio of work to get an idea of their style and quality. Browse a potential writers LinkedIn and website. Get a sense of their pricing and B2B content writing experience.

  4. Get quotes from several different writers before making your final decision.

By following these steps, you can be sure that you'll find a great writer who can produce high-quality content for your B2B audience.


B2B writing samples


Here are some B2B writing samples to check out, so you can get a better idea of what a writer can produce for your business:

Grow your content marketing program today


B2B freelance writers are clutch for scaling a content program. They have the writing skills to produce content that attracts readers, drives conversions, and establishes credibility for your B2B brand. By hiring a writing pro, you’re well on your way to achieving a content marketing strategy that impacts your bottom line and makes you look amazing to stakeholders.


Got questions? Want to share your thoughts? Let's connect on Twitter.


Image by vectorpocket on Freepik



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